Fashion

Overview

I led the social media strategy and content development for the fashion brand Shan Chen, focusing on building a cohesive visual identity while strengthening audience engagement across digital platforms.

The goal was to communicate the brand’s aesthetic, product narrative, and founder story through consistent and visually compelling content.

Role:

Scope:

Social Media Marketing

Campaign
Production
Content Strategy
Influencer Marketing
Fashion PR

Brand Identity

Full-Funnel Marketing
Creative Direction
Photography

Knitwear Design

2022

Strategy

Developed a comprehensive social media content strategy that highlighted three key pillars:

Product storytelling: showcasing collections and design details
Brand narrative: featuring the team and founder journey
Editorial content: fashion imagery aligned with industry trends

Content concepts were pre-planned for photoshoots and campaigns in collaboration with the creative team to ensure cohesive storytelling across platforms.

Impact