InfoWorkLDN              







Content Creator | Social Media | Art Direction

I’m a London-based Social Creative with experience across luxury brands and agency environments, developing integrated campaigns spanning social media, email marketing, and experiential launches.

My work focuses on translating brand strategy into culturally relevant, platform-native content. I combine trend and audience research with hands-on content production, from short-form video editing to campaign asset development, always balancing creativity with performance awareness.

I’m particularly passionate about building strong brand storytelling within social-first environments and exploring how community, culture, and content intersect in modern marketing.

 

Works Feature:  

             




Creative Process  







Step1:  Social Startegy

  • Define Project Goals & Objectives
  • Research Audience & Competitors
  • Brand Identity
  • Target Direction
  • Content Strategy
  • Content Calendar Planning
  • Campaign Ideation
  • Market Research & Benchmarking
  • Trend & Cultural Research


Step2:   Content Creation & Production
  • Create Visual Design Concepts
  • Review and Finalize Design Mockups
  • Prepare Design Assets For Development
  • Brand Positioning
  • Photography
  • Video Editing 
  • UGC Creation 
  • Shoot Organisation (Studio & On-Location)



Step3:  Reporting
  • Social Metrics & Analytics
  • Monthly, Quarterly, and Annual Reports
  • Sentiment & Trend Analysis



Contact 

shanchen.official@gmail.com
 @_______shan

  @shanchen__studio
  Linkedin