CV
SHAN CHEN
CMF Designer, Creative Designer, Art Director
EDUCATION
Royal Collage of Art, London,
MA in Textiles, CMF Specialism2024-2025
Fu Jen Catholic University, Taiwan,
BA in Textile Design, Knitwear Specialism
2018-2022
EXPERIENCE
CMF Designer, PriestmanGoode x Royal Collage of Art, London
Conducted colour, material, and finish (CMF) research and experimentation to explore how materials influence user experience and emotion.
Developed a mono-material palette using willow-based composites, aiming to promote circularity and sustainability in future transport interiors.
Project “Emotive Willow” was awarded Highly Commended.
May- Aug, 2025
Art Director, Project Manger, Artman (Creative Agency), Taipei
Led the visual direction of seasonal fashion campaigns, transforming mood boards into compelling lookbooks and marketing assets to strengthen brand identity and market appeal
Directed cross-functional teams (photographers, stylists, and models) from concept through post-production to ensure a unified and impactful brand narrative
Developed branding and marketing strategies targeting professionals aged 28–45, leading to stronger customer loyalty and increased sales in this key segment
Oversaw the full creative production process for print, digital, and in-store assets, ensuring timely delivery and consistent brand expression across all touchpoints2023 - 2025
Multidisciplinary Designer, SHAN CHEN STUDIO (Design Studio) , Taipei & London
Researched global textile and CMF trends to develop seasonal material stories that enhanced emotional engagement through color, tactility, and sensory interaction
Designed exclusive jacquards, prints, and experimental textiles using unconventional, low-impact and circular techniques.
Collaborated with local material suppliers to co-develop innovative and sustainable fabrics, contributing design direction, narrative concepts, and CMF direction
Created brand visuals featured in Vogue Taiwan and celebrity shoots in London and New York
Strengthened the studio’s online presence by engaging a younger audience (ages 20–35) material-driven storytelling and social media content increasing social media engagement and brand visibility
2022 - 2024
SKILLS
Creative Direction & Visual Identities
Trend Research & Future Forecasting
Machine Knitting
Synthetic, Natural Dye Techniques
Physical & Digital Publishing
Cross-functional Team Leadership
Adobe Creative Suite (Photoshop, Illustrator, InDesign) & Figma
3D Design (SketchUp, KeyShot) & Video Editing
Visual Merchandising & Packaging Design
Trend Research & Concept Development
Sustainable Material Sourcing & Innovation
Raw & Recycled Materials
Biodesign
Photography