CV
SHAN CHENCMF Design, Textile Design, Art Director
EDUCATION
Royal Collage of Art, London,
MA in Textiles, CMF Specialism2024-2025
Fu Jen Catholic University, Taiwan,
BA in Textile Design, Knitwear Specialism
2018-2022
EXPERIENCE
JOAN (Fashion Company)
Art Director, Project Manger, Taipei
Led the visual direction of seasonal fashion campaigns, transforming mood boards into compelling lookbooks and marketing assets to strengthen brand identity and market appeal
Directed cross-functional teams—including photographers, stylists, and models—from concept through post-production to ensure a unified and impactful brand narrative
Developed branding and marketing strategies targeting professionals aged 28–45, leading to stronger customer loyalty and increased sales in this key segment
Oversaw the full creative production process for print, digital, and in-store assets, ensuring timely delivery and consistent brand expression across all touchpoints2024 - Present
SHAN CHEN STUDIO (Multidisciplinary Design Studio)
Multidisciplinary Design, Taipei and London
Researched global textile and CMF trends to develop seasonal material stories that enhanced emotional engagement through color, tactility, and sensory interaction
Designed exclusive jacquards, prints, and experimental textiles using unconventional, low-impact and circular techniques.
Collaborated with local material suppliers to co-develop innovative and sustainable fabrics, contributing design direction, narrative concepts, and CMF direction
Created brand visuals featured in Vogue Taiwan and celebrity shoots in London and New York
Strengthened the studio’s online presence by engaging a younger audience (ages 20–35) material-driven storytelling and social media content increasing social media engagement and brand visibility
2022 - Present
SKILLS
Creative Direction & Visual Identities
Trend Research & Future Forecasting
Machine Knitting
Synthetic, Natural Dye Techniques
Physical & Digital Publishing
Cross-functional Team Leadership
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Visual Merchandising & Packaging Design
Trend Research & Concept Development
Sustainable Material Sourcing & Innovation
Raw & Recycled Materials
Biodesign