CV
CMF Designer, Textile Designer, Art Director
EDUCATION
Royal College of Art, London
MA in Textiles, CMF Specialism
Sep 2024 – Aug 2025
Fu Jen Catholic University, Taiwan
BA in Textile Design, Knitwear Specialism
Sep 2018 – Jun 2022
EXPERIENCE
CMF Design Research Collaboration — PriestmanGoode
Researched and developed a mono-material palette of 15 willow-based composites,
integrating circular design principles and sustainability-driven CMF direction for transport
interiors
Created visual storytelling boards and colour–material presentations for internal design reviews
Recognised with Highly Commended for “Emotive Willow”, celebrating sustainable material innovation and emotive design
May 2025 – Aug 2025
London, UK
Junior Art Director & Design Assistant — Artman (Creative Agency)
Translated trend research, cultural insights and mood boards into seasonal campaign visuals and brand marketing visual s
Designed colour palettes, mood boards, and presentation decks to strengthen client identity and audience connection
Supported art direction across photography, styling, and production, ensuring cohesive visual language
Coordinated with cross-functional creative teams in fast-paced studio settings to deliver on tight timelines
Oversaw the full creative production process for print, digital, and in-store assets, ensuring timely delivery and consistent
brand expression across all touchpoints
Dec 2023 – Aug 2025
Taipei, Taiwan
Founder & Studio Lead — SHAN CHEN Studio (Design Studio)
Researched global textile and CMF trends to develop seasonal material stories that enhanced emotional engagement through color, tactility, and sensory interaction
Designed exclusive jacquards, prints, and experimental textiles using unconventional, low-impact and circular techniques.
Collaborated with local material suppliers to co-develop innovative and sustainable fabrics, contributing design direction, narrative concepts, and CMF direction
Created brand visuals featured in Vogue Taiwan and celebrity shoots in London and New York
Strengthened the studio’s online presence by engaging a younger audience (ages 20–35) material-driven storytelling and social media content increasing social media engagement and brand visibility
Apr 2022 – Sep 2024
Taipei, Taiwan
& London, Uk
SKILLS
Creative Direction & Visual Identities
Trend Research & Future Forecasting
Machine Knitting
Synthetic, Natural Dye Techniques
Physical & Digital Publishing
Cross-functional Team Leadership
Adobe Creative Suite (Photoshop, Illustrator, InDesign) & Figma
3D Design (SketchUp, KeyShot) & Video Editing
Visual Merchandising & Packaging Design
Trend Research & Concept Development
Sustainable Material Sourcing & Innovation
Raw & Recycled Materials
Biodesign
Photography