Fashion

Overview

I led the social media strategy and content development for the fashion brand Shan Chen, focusing on building a cohesive visual identity while strengthening audience engagement across digital platforms.

The goal was to communicate the brand’s aesthetic, product narrative, and founder story through consistent and visually compelling content.

Role: Social Media Marketing

Scope:

Campaign
Production
Content Strategy
Influencer Marketing
Fashion PR

Brand Identity

Full-Funnel Marketing
Creative Direction
Photography

Knitwear Design

Strategy

This project reinterprets the traditional Chinese bead curtain through knitwear to explore the evolving roles of women across generations. Combining personal memory and cultural heritage, it transforms a domestic symbol into a tactile expression of connection, continuity, and care.

Impact

Coming soon.