Fashion

Lifestyle

Produced and optimised UGC-style short-form videos for Crocs UK’s TikTok Shop, focusing on vertical-first content designed to drive engagement, retention, and conversion within a social commerce context.

Role:

Scope:

Content Creator

UGC Content Creation
Short-form Video
Production
Performance Optimisation

2026

Selected Work

Created a UGC-style TikTok video aligned with a trending format, using fast-paced storytelling and strong visual hooks within the first few seconds to capture attention.

The concept was developed around fashion-week aesthetics, timed with Paris Fashion Week, positioning the product within a fashion and lifestyle context rather than a traditional commercial frame.

Impact

25K+ +30% TikTok Impessions Retention
£3K–£5K 6–8%GMV influenced via TikTok Shop Engagement rate

2.5–3.5% CTR driving conversion-led traffic