Fashion
Lifestyle
Produced and optimised UGC-style short-form videos for Crocs UK’s TikTok Shop, focusing on vertical-first content designed to drive engagement, retention, and conversion within a social commerce context.
Role: Content Creator
Scope:
Short-form Video
Production
Performance Optimisation
2026
Created a UGC-style TikTok video aligned with a trending format, using fast-paced storytelling and strong visual hooks within the first few seconds to capture attention.
The concept was developed around fashion-week aesthetics, timed with Paris Fashion Week, positioning the product within a fashion and lifestyle context rather than a traditional commercial frame.
Impact
25K+ +30% TikTok Impessions Retention
£3K–£5K 6–8%GMV influenced via TikTok Shop Engagement rate
2.5–3.5% CTR driving conversion-led traffic