Content Creator | Social Media | Art Direction

I’m a London-based Social Creative with experience across luxury brands and agency environments, developing integrated campaigns spanning social media, email marketing, and experiential launches.

My work focuses on translating brand strategy into culturally relevant, platform-native content. I combine trend and audience research with hands-on content production, from short-form video editing to campaign asset development, always balancing creativity with performance awareness.

I’m particularly passionate about building strong brand storytelling within social-first environments and exploring how community, culture, and content intersect in modern marketing.

Works Feature:

Creative Process

Step1: Social Startegy

Define Project Goals & Objectives
Research Audience & Competitors
Brand Identity
Target Direction
Content Strategy
Content Calendar Planning
Campaign Ideation
Market Research & Benchmarking
Trend & Cultural Research

Step2: Content Creation & Production

Create Visual Design Concepts
Review and Finalize Design Mockups
Prepare Design Assets For Development
Brand Positioning
Photography
Video Editing
UGC Creation
Shoot Organisation (Studio & On-Location)

Step3: Reporting

Social Metrics & Analytics
Monthly, Quarterly, and Annual Reports
Sentiment & Trend Analysis

Contact

shanchen.official@gmail.com
@_______shan
@shanchen__studio
Linkedin