Pandora Taylor
Interiors
Overview
Developed a social media strategy to support the launch of the Frippery Collection, translating decorative craftsmanship into a cohesive visual storytelling system.The project focused on creating an Instagram campaign that balances product visibility, editorial storytelling, and brand positioning.
Role:
Scope:
Social Media Strategy
Content Creation
Campaign Design
Content Calendar
Graphic Design
Visual Storytelling
Audience Research
Brand Positioning
2026
The Challenge:
-
Pandora Taylor operates as both an interior design studio and product brand, serving high-net-worth clients who favour individuality over trend-led design.
However, the existing content leaned toward product documentation rather than narrative-driven storytelling.
The key challenge was to:
- Position the collection as editorial rather than commercial
- Create visual cohesion across the Instagram grid
- Improve engagement through storytelling-led content
- Support both product sales (B2C) and design services (B2B) visibility