The Veil
Luxury Fashion
Overview
The Veil is a London-based luxury accessories brand focused on craftsmanship, individuality, and contemporary storytelling. As part of the marketing team, I supported the marketing team in executing digital campaigns for brand launches and press activations.Working in a fast-paced studio environment, I assisted in organising and preparing marketing assets across email, social media, and event communications. My work focused on adapting visual and editorial content for different platforms, ensuring consistency in brand tone and visual identity across all touchpoints.
Role:
Scope:
Digital Marketing
CRM & Email Marketing
Social Media
Content Creation
Editorial Design
2025
Selected Outputs
- Newsletter Design: Designed CRM newsletter layouts to communicate product launches and brand updates
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Social Media Content: Created Instagram posts and stories supporting campaign storytelling
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Campaign Visuals: Assisted in producing digital marketing visuals for product launches
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Event Invitations: Designed invitation materials for brand launch and press events
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Asset Coordination: Organised marketing assets across email, social media, and event communications
Impact
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Contributed to digital campaigns supporting Instagram growth from 1K to 3K followers
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Produced visual assets used across CRM newsletters, Instagram, and campaign communications
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Supported marketing materials for London-based brand launch and press events
- Strengthened consistency across the brand’s digital and editorial touchpoints