Shan Chen is a highly creative and strategic Senior Art Director and Textile Designer with extensive experience in fashion branding, textile development, and visual storytelling. Adept at transforming seasonal concepts into compelling marketing campaigns, editorial designs, and retail visuals. Skilled in managing cross-functional teams, overseeing full-cycle creative production, and ensuring brand consistency across print, digital, and in-store experiences. Passionate about trend research, sustainable sourcing, and innovative fabric development to push creative boundaries in the fashion industry.