CV

SHAN CHEN

CMF Design, Textile Design, Art Director

EDUCATION

Royal Collage of Art, London,
MA in Textiles, CMF Specialism

2024-2025

Fu Jen Catholic University, Taiwan,
BA in Textile Design, Knitwear Specialism

2018-2022

EXPERIENCE

JOAN (Fashion Company)
Art Director, Project Manger, Taipei

Led the visual direction of seasonal fashion campaigns, transforming mood boards into compelling lookbooks and marketing assets to strengthen brand identity and market appeal
Directed cross-functional teams—including photographers, stylists, and models—from concept through post-production to ensure a unified and impactful brand narrative
Developed branding and marketing strategies targeting professionals aged 28–45, leading to stronger customer loyalty and increased sales in this key segment
Oversaw the full creative production process for print, digital, and in-store assets, ensuring timely delivery and consistent brand expression across all touchpoints

2024 - Present

SHAN CHEN STUDIO (Multidisciplinary Design Studio)
Multidisciplinary Design, Taipei and London

Researched global textile and CMF trends to develop seasonal material stories that enhanced emotional engagement through color, tactility, and sensory interaction
Designed exclusive jacquards, prints, and experimental textiles using unconventional, low-impact and circular techniques.
Collaborated with local material suppliers to co-develop innovative and sustainable fabrics, contributing design direction, narrative concepts, and CMF direction
Created brand visuals featured in Vogue Taiwan and celebrity shoots in London and New York
Strengthened the studio’s online presence by engaging a younger audience (ages 20–35) material-driven storytelling and social media content increasing social media engagement and brand visibility

2022 - Present

SKILLS

Creative Direction & Visual Identities

Trend Research & Future Forecasting  
Machine Knitting

Synthetic, Natural Dye Techniques
Physical & Digital Publishing

Cross-functional Team Leadership

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Visual Merchandising & Packaging Design

Trend Research & Concept Development

Sustainable Material Sourcing & Innovation

Raw & Recycled Materials
Biodesign

Next

SHAN CHEN

Info About Press, Awards, Events CV Projects Commercial Personal Research Read more →

Info
About
Press, Awards, Events
CV

Projects
Commercial
Personal
Research

Read more →