DITA AW25
Fashion
Refreshing the visual identity of Asia-based fashion brand DITA to reconnect with modern professionals while maintaining its established brand credibility.
Developed seasonal visual strategies and directed campaign imagery across retail, e-commerce, and social platforms.
Role: Art Direction
Scope:
Campaign
Content Creation
Production
Editorial Design
Graphic Design
Post-Production
2025
Challenge
DITA needed to re-engage professionals aged 28–45 by refreshing its image with a youthful, modern edge, while maintaining its mature, established aesthetic.
Solution
As Art Director, I led a creative brand refresh—developing seasonal strategies, directing campaigns, and producing assets across retail, e-commerce, and social. The new direction strengthened customer engagement, improved loyalty, and boosted sales through a consistent, compelling brand presence.