Art Direction, Visual Identity, Textile Design, Knitwear Design, Trend, Brand Positioning, Retail Design Feminine Reflections, 2023
Knitwear Design
Textile Design
Trend
Brand Positioning
Retail Design
Context
As part of Taipei Fashion Week’s The Young Talent Show SS23, this project explores the evolving identity of women through fashion. In collaboration with textile manufacturers, the collection focuses on emotional connection, material innovation, and the redefinition of femininity.
Strategy
Inspired by Helen Pashgian’s Light & Space, the collection uses light and perception as key design elements. It reimagines femininity as a balance between strength and softness, using materials and colors to express emotional healing and inner power.
Solution
The collection features knitted jacquard and digital prints that respond to light and movement. These dynamic textiles create a therapeutic visual experience, encouraging women to reconnect with their emotions and feel empowered through colour and textile.
SS23