Art Direction
Production
Editorial Design
Print Design
Brand Positioning
Retail Design
Post-Production
Campaigns
Challenge
DITA needed to re-engage professionals aged 28–45 by refreshing its image with a youthful, modern edge, while maintaining its mature, established aesthetic.
Solution
As Art Director, I led a creative brand refresh—developing seasonal strategies, directing campaigns, and producing assets across retail, e-commerce, and social. The new direction strengthened customer engagement, improved loyalty, and boosted sales through a consistent, compelling brand presence.